What happens when AI becomes part of the storytelling?

2025-11-24

For BMW M, I produced an experimental training film that explores how AI-generated video can redefine modern learning formats.

The film blends classic production workflows with AI-driven animation, opening up new visual languages for knowledge transfer. Rather than replacing traditional filmmaking, AI is used here as a creative extension — enhancing storytelling, abstraction and visual clarity. The AI scenes are currently still in production. After getting an early look at the layout concepts, I’m genuinely excited to present the finished film on my website once it’s completed.

The complete AI animation is being created by Klondike GmbH. The training content features Bas de Ruijter and Guy Katz and was commissioned by MÜHLBAUER + PARTNER. This project offers a forward-looking perspective on how AI can elevate learning experiences — especially in high-performance, innovation-driven environments like BMW M.